Based in Paris, William Mondello is a seasoned strategy, marketing, and innovation consultant facilitating connections between America and Europe’s businesses and public institutions through his 15 years of experience driving growth and innovation in international markets.
Since 2018, Mondello has been Brand USA’s Director of France and French-speaking markets. His achievements include leading a Marketing, Public Relations, and Trade team, with a $1m annual budget, resulting in +10% French visitations and +6% increase in average spend within three years, and full recovery within two. In 2021, he advised a NASDAQ-listed company in their strategy, contributing to the creation of a new travel and tourism Web 3 and Metaverse division.
His former tenures include working for Santa Monica Travel, Los Angeles Tourism & Convention Board, BNP Paribas, and Disneyland Paris. His creative marketing skills, knowledge about France specificities, and access to his connections within both French and American industries, are now offered to businesses and public organizations which seek to create value in new territories. In addition, he has creative digital marketing, content creation and social media experience.
Mondello graduated from an Executive MBA in 2022 from HEC Paris, rated by the Financial Times as one of Europe’s top business schools.