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Biocoop

Biocoop is the largest network of specialized, fair-trade organic stores in France offering organic, local and seasonal products. When the cooperative wished to increase President Pierrick de Ronne’s visibility on LinkedIn, press relations, and execute an advocacy campaign, Biocoop called upon a PerfectPitch consultant.

The strategy included positioning videos, news, and in-depth articles on the French organic food industry in order to spread de Ronne’s and the cooperative’s messaging and goals. In less than two years, the number of Biocoop subscribers increased from four to 22,000 with no sign of slowing down.

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