In the late 1990’s, the US 24-hour news broadcaster CNN faced increasingly difficult commercial conditions in Europe, both in terms of distribution on crowded cable networks and in terms of increased competition for advertising revenues from newly launched rival 24-hour news services.
A PerfectPitch senior expert, at the time the Senior Vice President at Turner Broadcasting Europe, led a comprehensive content, sales, and marketing initiative involving editorial changes, revamped on-air promotion, a pan-European advertising campaign, premium advertiser events, and the launch of a European version of CNN.com — initiatives which within months produced unprecedented growth in distribution, advertising revenues, and viewing figures.