CNN Europe

In the late 1990’s, the US 24-hour news broadcaster CNN faced increasingly difficult commercial conditions in Europe, both in terms of distribution on crowded cable networks and in terms of increased competition for advertising revenues from newly launched rival 24-hour news services.

A PerfectPitch senior expert, at the time the Senior Vice President at Turner Broadcasting Europe, led a comprehensive content, sales, and marketing initiative involving editorial changes, revamped on-air promotion, a pan-European advertising campaign, premium advertiser events, and the launch of a European version of CNN.com — initiatives which within months produced unprecedented growth in distribution, advertising revenues, and viewing figures.

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Semtech

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Biocoop

Biocoop is the largest network of specialized, fair-trade organic stores in France offering organic, local and seasonal products. When the cooperative wished to increase President Pierrick de Ronne’s visibility on LinkedIn, press relations, and execute an advocacy...

Philip Morris Companies Europe

Following a series of major acquisitions in the food industry, including General Foods, Kraft, Fini and Jacobs Suchard, Philip Morris Companies Inc needed to evolve its image in Europe from that of an American tobacco company to one of a diversified consumer products...