Under the guidance of a new global branding team, the confectionary conglomerate sought to experiment with new international marketing campaigns to further engage millennial audiences around their interests, while telling the history of the company through online multimedia.
The Ferrero Rocher team, based in Luxembourg, enlisted two PerfectPitch experts to develop a range of original content, including a dedicated website with images, photography, videos, animation, etc. The team also coordinated the messaging and launch of Facebook campaigns featuring the entire Ferrero Rocher product range throughout the year’s seasonal events.