To prepare for its 250th anniversary, The LVMH subsidiary hired two experts of PerfectPitch to help editorially and visually conceive of several elements of what was to be a series of global events over the course of a year. The company required creative consulting on the events’ international branding, storytelling, and messaging in addition to a wide range of communications collateral.
The Hennessy 250 Tour would be a celebratory traveling exhibit taking place in seven cities in seven countries taking visitors behind-the-scenes through original installations, video, portraits, and artwork, while featuring original live performances and creations by renowned musicians and artists.