White_Paper-Les_nouvelles_tendances_et_technologies_du_tourisme-Defis_et_opportunites_pour_la_France

Les nouvelles tendances et technologies du tourisme : Défis et opportunités pour la France

October 17, 2023

Ce livre blanc traite des tendances touristiques « nouvelle génération » et de la façon dont les professionnels du tourisme français peuvent optimiser leurs offres en cohérence avec ces tendances.

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Osez L’Export : Identifying underexploited French export potential through the prism of France’s National Brand

With the launch, at the end of August 2023, of “Osez L’Export,” the French government’s sweeping and admirably ambitious plan to support and empower the country’s export sector, this is an appropriate time to frame this drive in the context of “national brands” and...

Game On (Part II): Surviving And Thriving In The Video Game Industry of Today and Tomorrow

This is the second of a multi-part PerfectPitch™ series on how game studios need to think about their game, how to position their game to profit from the many shifting trends in the industry, and how to optimize their approach to publishers, other sources of...

Game On (Part I): Surviving and Thriving In The Video Game Industry of Today and Tomorrow

The first of a multi-part PerfectPitch™ series on how game developers need to position their game to profit from the many shifting trends in the industry, and how to optimize their approach to publishers, other sources of financing, or prospective acquirers of their...

Export Marketing Communications: Say It Right (With Heart!)

Smaller and medium-sized companies - particularly in manufacturing but increasingly also in services – typically begin to saturate the commercial opportunities available in their “home” market two to four years after starting operations. At that point, they start to...