by Arnaud | Sep 28, 2023 | Articles
With the launch, at the end of August 2023, of “Osez L’Export,” the French government’s sweeping and admirably ambitious plan to support and empower the country’s export sector, this is an appropriate time to frame this drive in the context of “national brands” and...
by Arnaud | Jun 5, 2023 | Articles
Smaller and medium-sized companies – particularly in manufacturing but increasingly also in services – typically begin to saturate the commercial opportunities available in their “home” market two to four years after starting operations. At that point, they...
by Arnaud | Mar 4, 2023 | Case Studies
Following a series of major acquisitions in the food industry, including General Foods, Kraft, Fini and Jacobs Suchard, Philip Morris Companies Inc needed to evolve its image in Europe from that of an American tobacco company to one of a diversified consumer products...
